Can You Keep It Up For a Week?

The Toronto Vegetarian Association has a thing called the Veggie Challenge, wherein omnivore participants attempt to maintain a vegetarian diet for a week. Yeah, pretty cool, but the Vegetarian Society just 0wned TVA with their version for National Vegetarian Week: Can You Keep It Up For a Week? The campaign includes a movie, and it doesn’t even matter that the event was in May. I want someone to escalate this further, but I’m kind of scared of what might happen… (Thanks, Flux!)