Heather Mills planning vegan food chain

Dave Noisy notes that since dropping the “-McCartney” from the end of her name, Heather Mills has been throwing herself into her work, and all kinds of interesting projects are bubbling to the surface. The latest development is a vegan fast food chain, which Mills hopes to have open sometime next year. Assuming it’s actually going to happen, for a vegan chain to work, some level of celebrity would certainly help with the initial momentum. Frankly, I’d line up for opening day at a vegan chain if it was run by just about anybody, but does Heather Mills have enough name recognition for this to be a factor with the non-vegan crowd? Link.