In the UK, cheese is a junk food

Kirk notes that a UK television regulator has classified cheese as a junk food. As such, nobody’s allowed to advertise cheese on children’s shows or on programs that attract a large percentage of children. I don’t have cable, or even live in the UK, but this news makes me want to string a cable across the ocean. Once again, because it’s still not sinking in for me: in the UK, cheese is considered a junk food. Dairy farmers are complaining that the 100g serving used for the ruling is too large, and if it was 40g they’d have passed no problem. While I haven’t seen the methodology, I suspect the farmers picked 40g because it happens to pass. In Canada, 50g is considered one serving, and nobody has a clue what that means, so a “normal use” portion would probably be around double that, or, surprise, 100g. Hey, did I mention that in the UK, cheese is considered a junk food? Link.