Soft drink companies try to work a healthier image

Jennypoo‘s user name brought almost as big a smile to my face as her submission did: soft drink manufacturers are getting out of the soda business. Oh, they’ll still be making the same stuff, but in the future (oh, the glorious future!), they’ll be called “sparkling beverages” and, just like sugary cereal does, they’ll be working on fortifying their drinks with added vitamins. You know, one of these days the sugar companies will wise up and just start adding vitamins at the source, which will be weird. Anyway, the drink companies are stuck in a weird place, insisting that their diet drinks are part of a healthy diet (does this remind anyone of the McLibel testimony where a VP said pop was nutritious because it contained water?), but the general public tends to view diet pop as anything but natural. Clearly, adding more chemicals to the mix will fix the problem. What’s your soft drink consumption like? Link.